5 Important Google Business Profile Features
Google Business Profile has been releasing features nonstop since they announced the closure of Google+. With so many features, it can be overwhelming to figure out your Google Business Profile strategy. Using these new features will increase your business’s online presence! Questions and Answers As a business owner, you probably spend a lot of time [...]
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What is SEO and Why Should You Care?
As a business owner with a website of your own, you’ve probably heard the term SEO tossed around, and a quick Google search will just give you the basic definition, along with lots of web page ads peddling courses to help you learn SEO best practices. But you’re running a business, and you don’t have [...]
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5 Social Media Platforms Your Company Should Be On
Even before Facebook exploded back in the early 2000s, the concept of social media was already out there and changing the way people communicate and interact with one another. From the most obscure MySpace page to the first-ever Youtube account, social media has evolved exponentially with us as a society. It only makes sense that [...]
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9 of the Best Free Digital Marketing Tools
Digital marketing is an important strategy in growing and maintaining your business. There are a whole host of tools at your disposal. Most tools require a subscription or outright purchase, but some tools are free to use and just as effective as those paid ones. If you’re just starting and need something to get your [...]
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Knowing When to Get Outside Help for Your Business
Starting a business is hard. Running a business is hard. Starting and running a business all on your own isn’t hard–it’s a monumental undertaking. You’ve already done the hard part by getting your business up and running. Now you have to get your brand out there for others to find. Maybe you want to take [...]
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Picking the Right Digital Advertising Partner
What should you be looking for when it comes to partnering with the right digital advertising company? Ultimately, the decision comes down to what will work best rather than what will work for the least amount of money or resources. This would be the time to take a long look at your marketing goals and [...]
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The Era of Brand Trust and Online Reviews
Today, consumers are bombarded with options and one thing that has been setting companies apart for over a decade is brand trust. According to Search Engine Land, from 2013 to 2014 Google reviews grew by over 80 percent. Studies show that the better the reviews listed for your company, the more consumers trust your brand [...]
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You’ve Got Mail: A Guide to Email Marketing in 2020
Back in the early 2000s, it was exciting to receive the AOL ‘you’ve got mail’ notification. Now there are about 111 billion emails sent and received every day, and getting your emails to stand out in someone’s inbox is more challenging than ever before. We’ll be discussing email marketing in 2020 and how to optimize [...]
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Planning for the Smartphone Takeover in 2020
Where’s your smartphone? Let me guess, you know exactly where it is because it’s sitting next to you (you might even be reading this blog on it right now). Smartphones are everywhere, ingrained in society as a form of communication and entertainment. With smartphone use expected to rise in 2020 to over 3.5 billion users, [...]
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Using Society’s Love of Social Media to Drive Sales
It’s no surprise that social media has had a huge impact on society since its inception. Around 2004 social media platforms like Facebook, Twitter and MySpace started becoming a huge part of people’s lives, influencing purchase decisions, music choices, relationships, places we all live and more. From content marketing to Ads we see on Facebook, [...]
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