12-05-2023
Common Email Marketing Mistakes to Avoid
Email marketing for your business is one of the most effective ways to advertise online. Along with a bevy of digital marketing tools and strategies, email marketing can make a difference in how you grow your business and expand your reach across platforms. When done correctly, you are informing your clients of discounts, promotions, new [...]
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11-06-2023
Strategies for Generating Blog Topics to Boost Your Digital Marketing Efforts
Blog content is an important aspect of digital marketing. Generating consistent blog post content helps rank your website for SEO reasons, such as building authority and trust. But there are also practical aspects of running a blog on your website, such as brand recognition. Tapping into your local market by focusing on the topics your [...]
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10-03-2023
Increase Your Website’s SEO
Search engine optimization (SEO) is a crucial part of any successful website. SEO is the process of optimizing a website so that it appears higher on search engine results pages, making it easier for potential customers to find it. By improving the visibility of a website on search engines, businesses can attract more traffic and [...]
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09-05-2023
Why Digital Marketing and SEO are Crucial for Your Business
In today's rapidly evolving digital world, small businesses need to stand out among the competition and connect with their target market to succeed. This is where digital marketing and Search Engine Optimization (SEO) come in. These tools can make a significant impact on taking your small business to new heights. Let's explore why digital marketing [...]
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08-03-2023
Why Website Design Matters
Originally Published: 5/2/19 Have you ever loaded a website and been immediately bombarded by blurry stock photos and neon colors straight out of an 80s dance video? It can be overwhelming, and let’s face it – website design matters. When visitors load a poorly designed website, they immediately think less of not only your online [...]
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07-06-2023
We Need to Talk About AI
AI, or artificial intelligence, has become a buzzword in recent years, as its potential applications have been realized. From the invention of the Roomba to the debut of Siri on the iPhone, AI has been quickly incorporated into everyday life. It has been used for social media algorithms, voice search, and AI-powered voice assistants, but [...]
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06-08-2023
Types of Digital Content
Different types of digital content serve different kinds of purposes. Written content will be consumed and received differently than video content. And while infographics are made to illustrate information, email is meant to convert and drive sales. There are lots of different types of content and covering them all will require a much longer blog [...]
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05-08-2023
Why Market Research is Critical to Success
According to Entrepreneur, market research is the process of gathering, analyzing, and interpreting information about a market, a product or service to be offered for sale in that market, and about the past, present and potential customers for the product or service. Researching the characteristics, spending habits, location, and needs of your business’s target market [...]
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04-08-2023
5 Marketing Blogs You Should Be Reading
It doesn’t hurt to keep up with the latest trends, especially when running your own business. And with ever-evolving technology and algorithms, the only way for your business to keep afloat is to stay on top of the latest digital marketing trends. Here are some of the leading blogs in the industry. Keeping up with [...]
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03-29-2023
How to Write A Blog Post
Blog posts as a medium started as online journaling, with recipes, personal growth journeys, travel logs, and much more. It has since evolved in the web sphere into a tool for search engine optimization (or SEO). Now, any successful company has a sleek website, showcased products and services, and featured posts that provide unique and [...]
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