Why Market Research is Critical to Success
According to Entrepreneur, market research is the process of gathering, analyzing and interpreting information about a market, a product or service to be offered for sale in that market, and about the past, present and potential customers for the product or service. Researching the characteristics, spending habits, location and needs of your business's target market [...]
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Are Progressive Web Apps Worth The Hype?
When was the last time you downloaded an app from your smartphone’s app store? Chances are, you haven’t downloaded one in months. According to TechCrunch, 51% of smartphone users average zero new app downloads a month, making it an unsavory field to delve into for businesses looking to grow. There’s a solution to this though [...]
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Why Website Design Matters
Have you ever loaded a website and been immediately bombarded by blurry stock photos and neon colors straight out of an 80’s dance video? It can be overwhelming, and let’s face it – website design matters. When visitors load a poorly designed website, they immediately think less of not only your online presence but your [...]
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Search Engine Optimization: A Beginner’s Guide
Search engine optimization (SEO) is the process of improving your website’s rankings on Search Engine Result Pages. According to Search Engine Watch, 67% of all search engine searches are performed on Google. It’s important that your business shows up at the top of the first page of results on Google, as this increases website traffic [...]
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How to use PPC to “Spring” into Success
With spring quickly approaching, it can feel like everything is changing, including marketing. Marketing is evolving so fast that sometimes just staying aware of trends feels like a full-time job. With so much happening, taking advantage of the tried-and-true techniques can be a great way to make sure that your company stays relevant. While making [...]
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Five Important GMB Features
Google My Business has been releasing features nonstop since they announced the closure of Google+. With so many features, it can be overwhelming to figure out your Google My Business strategy. Using these new features will increase your business’s online presence! Questions and Answers As a business owner, you probably spend a lot of time [...]
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Increase Your Conversions With a PWA
You don’t need to be a rocket scientist to understand the importance of mobile devices in our everyday world. Smart phones have won out as the primary device for transferring information, due to convenience and easy user interface. With more users accessing the digital world on mobile phones than ever before, businesses must transition marketing [...]
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Social Media Marketing: Content Creation on Television
Being cast on a popular reality show catapults one’s personal life into the spotlight. Long gone are the days where privacy exists post-show. Sometimes it doesn’t even matter how long they last on the season. Take for example, Joe Amabile (or better known as “Grocery Store Joe”) from the most recent season of “The Bachelorette.” [...]
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Marketing Lessons from Michael Scott
During its nine season run, the beloved mockumentary, "The Office," followed Scranton branch employees of Dunder Mifflin Paper Company. Leading the team was manager Michael Scott, (played by Steve Carell), whose unconventional leadership and immature antics presented some of the funniest moments in television history. Contrary to popular belief, you can learn a lot from [...]
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Influencers: The Answer to Millennial Marketing
WHAT IS AN INFLUENCER? An influencer is someone on social media who has established credibility within a specific industry and gained a large following because of it. They are people who engage with their followers and influence with authenticity and passion for a topic. WHY DOES IT WORK? Established Trust According to a recent survey, [...]
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