06-08-2023
Types of Digital Content
Different types of digital content serve different kinds of purposes. Written content will be consumed and received differently than video content. And while infographics are made to illustrate information, email is meant to convert and drive sales. There are lots of different types of content and covering them all will require a much longer blog [...]
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05-08-2023
Why Market Research is Critical to Success
According to Entrepreneur, market research is the process of gathering, analyzing, and interpreting information about a market, a product or service to be offered for sale in that market, and about the past, present and potential customers for the product or service. Researching the characteristics, spending habits, location, and needs of your business’s target market [...]
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04-08-2023
5 Marketing Blogs You Should Be Reading
It doesn’t hurt to keep up with the latest trends, especially when running your own business. And with ever-evolving technology and algorithms, the only way for your business to keep afloat is to stay on top of the latest digital marketing trends. Here are some of the leading blogs in the industry. Keeping up with [...]
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03-29-2023
How to Write A Blog Post
Blog posts as a medium started as online journaling, with recipes, personal growth journeys, travel logs, and much more. It has since evolved in the web sphere into a tool for search engine optimization (or SEO). Now, any successful company has a sleek website, showcased products and services, and featured posts that provide unique and [...]
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02-17-2023
Web Tools for Planning and Executing Blog Content
If you’ve never written a blog before, or if it’s not exactly your strong suit, there are ways of planning to get around that. You don’t have to be a professional writer to post influential blogs. There is a myriad of tools on the web to help assist you in crafting your post. Every profession [...]
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01-11-2023
New Year, New Marketing Strategies
What resolutions have you made for the new year? Chances are, as a business owner, your resolutions include growing your business. Like a lot of companies during this time of year, you want to strategize and get ahead of the game by kicking off your New Year's marketing right away. We have some suggestions on [...]
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12-05-2022
Holiday Digital Marketing Ideas
Digital marketing doesn’t take a break during the holiday season. Even though it’s a slower season for many businesses, you can take advantage of this time of year by getting creative in boosting your brand. The holidays are the time of year when people get together and share each other’s company. There’s also good food, [...]
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11-03-2022
5 Important Google Business Profile Features
Google Business Profile has been releasing features nonstop since they announced the closure of Google+. With so many features, it can be overwhelming to figure out your Google Business Profile strategy. Using these new features will increase your business’s online presence! Questions and Answers As a business owner, you probably spend a lot of time [...]
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10-04-2022
What is SEO and Why Should You Care?
As a business owner with a website of your own, you’ve probably heard the term SEO tossed around, and a quick Google search will just give you the basic definition, along with lots of web page ads peddling courses to help you learn SEO best practices. But you’re running a business, and you don’t have [...]
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09-02-2022
5 Social Media Platforms Your Company Should Be On
Even before Facebook exploded back in the early 2000s, the concept of social media was already out there and changing the way people communicate and interact with one another. From the most obscure MySpace page to the first-ever Youtube account, social media has evolved exponentially with us as a society. It only makes sense that [...]
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