03-11-2024
Small Business Brand Awareness
Brand awareness is more than just getting the name of your business out there. It is becoming easily identifiable and recognizable within the industry in which you work. Brand awareness is your company’s key to building up your brand, reputation, and authority within the sphere of the enterprise you seek to dominate. If you are [...]
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02-13-2024
Tips For Optimizing Your Website For Mobile
It seems more and more can be done via our smartphones and mobile devices. As technology spreads further and more people are connected through the internet, the push for websites to optimize their platforms for a wide range of devices is ever-increasing. In the current digital era, optimizing your website for mobile devices is a [...]
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01-12-2024
Utilize PPC for Your Small Businesses
PPC advertising can be a great tool for small businesses to increase their online visibility and drive traffic to their website. It can also pose certain challenges that business owners need to be aware of. These challenges may include the complexity of creating and managing PPC campaigns, limited budget and resources, and the need to [...]
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12-05-2023
Common Email Marketing Mistakes to Avoid
Email marketing for your business is one of the most effective ways to advertise online. Along with a bevy of digital marketing tools and strategies, email marketing can make a difference in how you grow your business and expand your reach across platforms. When done correctly, you are informing your clients of discounts, promotions, new [...]
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11-06-2023
Strategies for Generating Blog Topics to Boost Your Digital Marketing Efforts
Blog content is an important aspect of digital marketing. Generating consistent blog post content helps rank your website for SEO reasons, such as building authority and trust. But there are also practical aspects of running a blog on your website, such as brand recognition. Tapping into your local market by focusing on the topics your [...]
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10-03-2023
Increase Your Website’s SEO
Search engine optimization (SEO) is a crucial part of any successful website. SEO is the process of optimizing a website so that it appears higher on search engine results pages, making it easier for potential customers to find it. By improving the visibility of a website on search engines, businesses can attract more traffic and [...]
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09-05-2023
Why Digital Marketing and SEO are Crucial for Your Business
In today's rapidly evolving digital world, small businesses need to stand out among the competition and connect with their target market to succeed. This is where digital marketing and Search Engine Optimization (SEO) come in. These tools can make a significant impact on taking your small business to new heights. Let's explore why digital marketing [...]
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08-03-2023
Why Website Design Matters
Originally Published: 5/2/19 Have you ever loaded a website and been immediately bombarded by blurry stock photos and neon colors straight out of an 80s dance video? It can be overwhelming, and let’s face it – website design matters. When visitors load a poorly designed website, they immediately think less of not only your online [...]
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07-06-2023
We Need to Talk About AI
AI, or artificial intelligence, has become a buzzword in recent years, as its potential applications have been realized. From the invention of the Roomba to the debut of Siri on the iPhone, AI has been quickly incorporated into everyday life. It has been used for social media algorithms, voice search, and AI-powered voice assistants, but [...]
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06-08-2023
Types of Digital Content
Different types of digital content serve different kinds of purposes. Written content will be consumed and received differently than video content. And while infographics are made to illustrate information, email is meant to convert and drive sales. There are lots of different types of content and covering them all will require a much longer blog [...]
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