What resolutions have you made for the new year? Chances are, as a business owner, your resolutions include growing your business. Like a lot of companies during this time of year, you want to strategize and get ahead of the game by kicking off your New Year’s marketing right away. We have some suggestions on how to properly execute a successful seasonal marketing campaign on top of your current marketing plans. Read below to get the juices flowing and ramp up your marketing efforts for success.
It’s imperative to jump on the marketing train as soon as possible. This would be ideal before the holiday season. This way, you won’t be buried under all of the other companies who are ramping up their marketing efforts as well. However, it’s not too late to start, and your innovative ideas can help you rise to the top of the advertising pile. You can also start planning for next year to make your campaign even more successful.
Between Thursday Throwbacks and yearly Rewinds, people like to look back on the year and measure how their accomplishments have added up. It’s helpful to reflect on the previous year to learn from any mistakes and grow as a business and a person. Recap your company’s highlights, successes, failures, happenstances, bizarre coincidences, and everything in between.
Show your customers through social media what your company has been doing and what has been working. Share the journey of the year while looking back to see what worked well and what could be done better.
Your competitors will also be taking advantage of email marketing for the New Year. Though you may have a campaign focused specifically on this method, you can’t forget to utilize email marketing for the new year.
In lieu of your regularly scheduled social media posts, take advantage of New Year’s initiatives and let your followers know what your plans are. Promote your sales, rewards, promotions, and upcoming products on your social platforms to get the community talking about you and your business.
The New Year is the perfect time to roll out the products you have been planning over the last year. It’s a time of fresh starts and planning for the future. There is always room for possibilities, and your company must be at the forefront of innovation.
Show your appreciation for your loyal customer base by offering rewards for them. Lots of companies create their own reward systems to generate steady sales from repeat customers. You don’t have to have a complex system, but you can have “punch cards,” some of which can be electronic so that customers can have them on their smartphones. Or you can track rewards through email–which will also come in handy for your email marketing. By developing a reward system, you are compensating your customers for their loyalty while driving sales.
You should also create a referral system to utilize your current customer base to capture new sales. Offering promotions, discounts, or even cash will motivate your customers to refer you to their friends and family. Word-of-mouth marketing is the strongest advertising, and any way you can expand your business is ideal.
Boost sales of products and services that didn’t perform so well last year by marking them down and offering clearance sales. Customers love clearance sales and the weeks after the holidays are slow for most businesses since people have spent the last few months shopping and buying and returning gifts.
Creating a company calendar that highlights products that are useful for different seasons is fun and easier than ever for the average person to do. Sending out calendars to your customers or including them in the purchase of products for your New Year’s sales will benefit your business in a lot of ways. For one, people will be looking at your brand every time they glance at your calendar.
With high-quality pictures that fit the theme of the time of year, your brand will be seared into your customers’ minds. In between writing down due dates for bills and doctor appointments, your brand will be prominently displayed day after day, month after month. It’s easy to create your calendar. Canva is a great tool online to design a whole host of things including invitations, ads, resumes, banners, and so much more.
Start the New Year the right way by putting your business out there for others to see. A new year means new beginnings, and you can utilize this to its maximum potential. Take control of the slow season by taking control of your online presence. If you need help with these ideas we discussed, you can always work with Fusion Tech Media to help you in your endeavors. Fusion Tech Media is a cutting-edge digital marketing agency that commits itself to our clients and works just as hard as they do to grow their business. Resolve to ring in the new year with new ideas and development.