Digital marketing doesn’t take a break during the holiday season. Even though it’s a slower season for many businesses, you can take advantage of this time of year by getting creative in boosting your brand. The holidays are the time of year when people get together and share each other’s company. There’s also good food, music, and family traditions. You can capitalize on this by marketing your company so that you become personable to your customers and potential prospects. Here are a few ideas we suggest when it comes to digital marketing during the busiest season of the year.
It’s the season of giving, and having competitions and giveaways is the perfect way to market your company during the holiday season. Spread your brand awareness over social media by having giveaways on your social platforms. Bigger companies offer trips and weekend getaways and expensive gifts, but you don’t have to go all out for your giveaway. If your business offers services, for example, lawn care, offer premium lawn care services for your giveaway.
Gift cards are also a favorite for prize winners and providing gift certificates to local coffee shops and restaurants can allow you to collaborate with other businesses to benefit both of you.
Setting up a donation drive to benefit local charities is a great way not only to get your brand out there, but the community involvement will benefit your company in ways that transcend monetary rewards. Get creative with the donation drive and set it up in such a way that it benefits your community.
For instance, if your community is focused on bringing toys to children in lower-income communities, you can set up a toy drive at your business. Check up on your local food bank and offer up food donations to help feed members of the community.
Show your customers your appreciation by sending out virtual greeting cards. You can customize these cards to have promotions, such as a percentage discount on their order to boost sales. This is also a great way to showcase your company, and thank your customers for remaining loyal.
A gift guide is a great way to get into the holiday spirit while showcasing your products. This is the time of year when people are scrambling to find that perfect gift for everyone. Gift guides go a long way in providing ideas for shoppers. Create a landing page or a graphic ad showcasing the items that will sell over the holidays.
This is an excellent time to roll out some projects you have been planning for a year. And if you don’t have any, it’s a good time to think about next year’s. No matter what your business is and what types of products you sell, offering limited-time products for the holidays are great novelties and great ideas for gift giving.
Everyone loves free shipping. Promote your products by offering free shipping for online orders over a certain amount. This will ensure your customers get what they need and you make crucial sales during the season. If your business isn’t the kind to ship products to its customers, think of other ways to promote your business over the holidays through offers and discounts.
Lots of people have family traditions and recipes passed down from one generation to the next. Some people choose new traditions with new foods and customs. One thing that brings everyone together during the holiday season is the food. Sharing a meal is an enduring social interaction that is shared by every culture and religion.
Share your holiday recipes with your customer base through social media or holiday printouts. Make the recipes personable by gathering family recipes from your staff and sharing them with your customers. This will provide your company content, and the act of sharing food and the rituals around them will create some buzz for your business at a time when people are busy.
Ramp up your marketing efforts this holiday season, and they will pay off in the long run. Everyone else takes advantage of the season to sell and push products like no other time of the year, so you should too. If you are uncertain where to begin, Fusion Tech Media is a digital marketing company that has your back. We have experience in marketing not only for those holiday seasons but all year long. We can work with you to come up with digital marketing ideas that are cutting-edge and effective. See how easy it is to grow your business no matter what time of year.