Social Media Marketing: Content Creation on Television
Being cast on a popular reality show catapults one’s personal life into the spotlight. Long gone are the days where privacy exists post-show. Sometimes it doesn’t even matter how long they last on the season. Take for example, Joe Amabile (or better known as “Grocery Store Joe”) from the most recent season of “The Bachelorette.” [...]
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Marketing Lessons from Michael Scott
During its nine season run, the beloved mockumentary, "The Office," followed Scranton branch employees of Dunder Mifflin Paper Company. Leading the team was manager Michael Scott, (played by Steve Carell), whose unconventional leadership and immature antics presented some of the funniest moments in television history. Contrary to popular belief, you can learn a lot from [...]
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Influencers: The Answer to Millennial Marketing
WHAT IS AN INFLUENCER? An influencer is someone on social media who has established credibility within a specific industry and gained a large following because of it. They are people who engage with their followers and influence with authenticity and passion for a topic. WHY DOES IT WORK? Established Trust According to a recent survey, [...]
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What Is Reputation Management?
Reputation management is the ongoing process of monitoring and managing your online search results to shape and influence how the public perceives you online in your terms, not others. Businesses should constantly be implementing customized reputation management strategies to protect their online image and restore it when needed, putting their best face forward. According to [...]
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How to Respond to Online Reviews
With 97% of people reading online reviews according to BrightLocal, managing your reputation on the web is extremely important to gaining new clients and improving your services. Through online customer reviews, your business can gain valuable feedback, resolve client issues, and encourage new customers to choose your business over competitors. Respond to Online Reviews One [...]
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How Pay-Per-Click Advertising and Social Media Marketing Work Together
It is becoming more and more difficult to amass a large following on social media without the assistance of Pay-Per-Click Advertising (PPC). Facebook has even stated that post visibility in the News Feed is getting more competitive. While gaining many followers can take time, using a “set it and forget it” approach or simply relying [...]
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3 Reasons to Upgrade Your SEO Services
Everyone likes to see quick results with most things in life, and the rise of your website’s organic search engine ranking is no exception. However, SEO is a long term strategy with local marketing components. The best results can take several months to achieve. Consider upgrading the number of SEO updates that your website receives. With [...]
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Getting Started With Web Apps [Infographic]
Web Apps for Business A convenient Web App isn't just for large companies anymore. The flexibility of these time-savers is within reach of small and medium size companies as well. Web apps are excellent for easy to make online reservations, secure online rentals, flexible appointment scheduling, unique loyalty programs and much more! Convenient Web Apps [...]
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Video Marketing: How To Reach Customers Through Video [Infographic]
Video Marketing is an important and powerful way of reaching new clients and strengthening brand loyalty among current customers. The effectiveness of video production strategies will continue to grow in the years to come, according to WordStream. Videos are an excellent medium to improve information retention and brand recognition among your target market. Attract Customers with [...]
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Increase Your ROI and Revenue With Email Marketing [Infographic]
Email Marketing is a cost effective and strategic way to tell more potential customers about your business, retain current customers, and increase revenue. A few of the ways that businesses can reach new and current clients through Email Marketing are monthly or weekly newsletters, retargeting emails based on product browses to encourage potential customers to [...]
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