08-03-2022
9 of the Best Free Digital Marketing Tools
Digital marketing is an important strategy in growing and maintaining your business. There are a whole host of tools at your disposal. Most tools require a subscription or outright purchase, but some tools are free to use and just as effective as those paid ones. If you’re just starting and need something to get your [...]
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06-29-2022
Knowing When to Get Outside Help for Your Business
Starting a business is hard. Running a business is hard. Starting and running a business all on your own isn’t hard–it’s a monumental undertaking. You’ve already done the hard part by getting your business up and running. Now you have to get your brand out there for others to find. Maybe you want to take [...]
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06-15-2022
Picking the Right Digital Advertising Partner
What should you be looking for when it comes to partnering with the right digital advertising company? Ultimately, the decision comes down to what will work best rather than what will work for the least amount of money or resources. This would be the time to take a long look at your marketing goals and [...]
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01-16-2020
The Era of Brand Trust and Online Reviews
Today, consumers are bombarded with options and one thing that has been setting companies apart for over a decade is brand trust. According to Search Engine Land, from 2013 to 2014 Google reviews grew by over 80 percent. Studies show that the better the reviews listed for your company, the more consumers trust your brand [...]
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12-02-2019
You’ve Got Mail: A Guide to Email Marketing in 2020
Back in the early 2000s, it was exciting to receive the AOL ‘you’ve got mail’ notification. Now there are about 111 billion emails sent and received every day, and getting your emails to stand out in someone’s inbox is more challenging than ever before. We’ll be discussing email marketing in 2020 and how to optimize [...]
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11-01-2019
Planning for the Smartphone Takeover in 2020
Where’s your smartphone? Let me guess, you know exactly where it is because it’s sitting next to you (you might even be reading this blog on it right now). Smartphones are everywhere, ingrained in society as a form of communication and entertainment. With smartphone use expected to rise in 2020 to over 3.5 billion users, [...]
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10-08-2019
Using Society’s Love of Social Media to Drive Sales
It’s no surprise that social media has had a huge impact on society since its inception. Around 2004 social media platforms like Facebook, Twitter and MySpace started becoming a huge part of people’s lives, influencing purchase decisions, music choices, relationships, places we all live and more. From content marketing to Ads we see on Facebook, [...]
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09-26-2019
Realistic Tips for Marketing in 2019
Within the realm of marketing, the trends, tactics, and processes are constantly changing. It can be difficult to understand what to apply to your business and what you don’t need at all. While we are in the latter part of the year, trends are still evolving and changing daily. In this blog, we’ll give you [...]
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08-23-2019
Digital Marketing Strategies to Grow Your Business
We’ve all seen at least one company that’s made us stop in our tracks due to their marketing. Take Pepsi’s Superbowl ads, for example, we wait for it every year to see how they will one-up what was done the previous year. Strategic marketing efforts by Fortune 500 companies can often leave you wondering if [...]
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07-12-2019
Why Market Research is Critical to Success
According to Entrepreneur, market research is the process of gathering, analyzing and interpreting information about a market, a product or service to be offered for sale in that market, and about the past, present and potential customers for the product or service. Researching the characteristics, spending habits, location and needs of your business's target market [...]
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