The Era of Brand Trust and Online Reviews
Today, consumers are bombarded with options and one thing that has been setting companies apart for over a decade is brand trust. According to Search Engine Land, from 2013 to 2014 Google reviews grew by over 80 percent. Studies show that the better the reviews listed for your company, the more consumers trust your brand [...]
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You’ve Got Mail: A Guide to Email Marketing in 2020
Back in the early 2000s, it was exciting to receive the AOL ‘you’ve got mail’ notification. Now there are about 111 billion emails sent and received every day, and getting your emails to stand out in someone’s inbox is more challenging than ever before. We’ll be discussing email marketing in 2020 and how to optimize [...]
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Planning for the Smartphone Takeover in 2020
Where’s your smartphone? Let me guess, you know exactly where it is because it’s sitting next to you (you might even be reading this blog on it right now). Smartphones are everywhere, ingrained in society as a form of communication and entertainment. With smartphone use expected to rise in 2020 to over 3.5 billion users, [...]
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Using Society’s Love of Social Media to Drive Sales
It’s no surprise that social media has had a huge impact on society since its inception. Around 2004 social media platforms like Facebook, Twitter and MySpace started becoming a huge part of people’s lives, influencing purchase decisions, music choices, relationships, places we all live and more. From content marketing to Ads we see on Facebook, [...]
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Realistic Tips for Marketing in 2019
Within the realm of marketing, the trends, tactics, and processes are constantly changing. It can be difficult to understand what to apply to your business and what you don’t need at all. While we are in the latter part of the year, trends are still evolving and changing daily. In this blog, we’ll give you [...]
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Digital Marketing Strategies to Grow Your Business
We’ve all seen at least one company that’s made us stop in our tracks due to their marketing. Take Pepsi’s Superbowl ads, for example, we wait for it every year to see how they will one-up what was done the previous year. Strategic marketing efforts by Fortune 500 companies can often leave you wondering if [...]
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Why Market Research is Critical to Success
According to Entrepreneur, market research is the process of gathering, analyzing and interpreting information about a market, a product or service to be offered for sale in that market, and about the past, present and potential customers for the product or service. Researching the characteristics, spending habits, location and needs of your business's target market [...]
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Are Progressive Web Apps Worth The Hype?
When was the last time you downloaded an app from your smartphone’s app store? Chances are, you haven’t downloaded one in months. According to TechCrunch, 51% of smartphone users average zero new app downloads a month, making it an unsavory field to delve into for businesses looking to grow. There’s a solution to this though [...]
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Why Website Design Matters
Have you ever loaded a website and been immediately bombarded by blurry stock photos and neon colors straight out of an 80’s dance video? It can be overwhelming, and let’s face it – website design matters. When visitors load a poorly designed website, they immediately think less of not only your online presence but your [...]
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Search Engine Optimization: A Beginner’s Guide
Search engine optimization (SEO) is the process of improving your website’s rankings on Search Engine Result Pages. According to Search Engine Watch, 67% of all search engine searches are performed on Google. It’s important that your business shows up at the top of the first page of results on Google, as this increases website traffic [...]
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