New Year, New Marketing Strategies
What resolutions have you made for the new year? Chances are, as a business owner, your resolutions include growing your business. Like a lot of companies during this time of year, you want to strategize and get ahead of the game by kicking off your New Year's marketing right away. We have some suggestions on [...]
Read More
Holiday Digital Marketing Ideas
Digital marketing doesn’t take a break during the holiday season. Even though it’s a slower season for many businesses, you can take advantage of this time of year by getting creative in boosting your brand. The holidays are the time of year when people get together and share each other’s company. There’s also good food, [...]
Read More
5 Important Google Business Profile Features
Google Business Profile has been releasing features nonstop since they announced the closure of Google+. With so many features, it can be overwhelming to figure out your Google Business Profile strategy. Using these new features will increase your business’s online presence! Questions and Answers As a business owner, you probably spend a lot of time [...]
Read More
What is SEO and Why Should You Care?
As a business owner with a website of your own, you’ve probably heard the term SEO tossed around, and a quick Google search will just give you the basic definition, along with lots of web page ads peddling courses to help you learn SEO best practices. But you’re running a business, and you don’t have [...]
Read More
5 Social Media Platforms Your Company Should Be On
Even before Facebook exploded back in the early 2000s, the concept of social media was already out there and changing the way people communicate and interact with one another. From the most obscure MySpace page to the first-ever Youtube account, social media has evolved exponentially with us as a society. It only makes sense that [...]
Read More
9 of the Best Free Digital Marketing Tools
Digital marketing is an important strategy in growing and maintaining your business. There are a whole host of tools at your disposal. Most tools require a subscription or outright purchase, but some tools are free to use and just as effective as those paid ones. If you’re just starting and need something to get your [...]
Read More
Knowing When to Get Outside Help for Your Business
Starting a business is hard. Running a business is hard. Starting and running a business all on your own isn’t hard–it’s a monumental undertaking. You’ve already done the hard part by getting your business up and running. Now you have to get your brand out there for others to find. Maybe you want to take [...]
Read More
Picking the Right Digital Advertising Partner
What should you be looking for when it comes to partnering with the right digital advertising company? Ultimately, the decision comes down to what will work best rather than what will work for the least amount of money or resources. This would be the time to take a long look at your marketing goals and [...]
Read More
The Era of Brand Trust and Online Reviews
Today, consumers are bombarded with options and one thing that has been setting companies apart for over a decade is brand trust. According to Search Engine Land, from 2013 to 2014 Google reviews grew by over 80 percent. Studies show that the better the reviews listed for your company, the more consumers trust your brand [...]
Read More
You’ve Got Mail: A Guide to Email Marketing in 2020
Back in the early 2000s, it was exciting to receive the AOL ‘you’ve got mail’ notification. Now there are about 111 billion emails sent and received every day, and getting your emails to stand out in someone’s inbox is more challenging than ever before. We’ll be discussing email marketing in 2020 and how to optimize [...]
Read More