Posting on social media is both a skill and a strategy. While social media branding often gets a lot of attention, it is surprisingly common to come across business accounts that haven’t posted in months. If your business falls into that category, you are missing a major opportunity. Inconsistent or inactive social media presence means [...]

Data has always been the backbone of successful marketing campaigns. By analyzing data, marketers can identify high-performing strategies and apply those insights to achieve similar success while pinpointing areas for improvement. Embracing a data-driven approach eliminates guesswork. You gain clear visibility into customer preferences and behaviors.  In this blog, we will explore how leveraging data-driven [...]

As marketers, staying ahead of industry trends and technological advancements is essential. Failing to do so can put you at a disadvantage against competitors. What trends should you pay attention to? Recently, there have been a lot of changes in the areas of AI and marketing software systems. It is hard to keep track of [...]

A company utilizes two types of writing for its digital marketing strategies: content and copywriting. But what are the differences and similarities, and how can you use both to supercharge your business? We will answer those questions and give tips on using both to your advantage, taking your offers and content to the next level. [...]

A call-to-action or CTA is the cornerstone of sales, funnels, and marketing. There are many benefits of creating a call-to-action with an ad, and we will go over each of them in this article. You can be sure you will leave money on the table without one, so it is essential to learn the ins [...]

Although they happen at the same time every year, the holidays sneak up on us anyway. We know how hectic everyone’s schedules are during this time of year, so we are here to offer proven strategies to implement for your marketing campaign this holiday season. Holiday-Themed Promotions Setting up a theme for your promotions this [...]

Virtual assistants have entangled themselves in the everyday aspects of our lives. They look up the weather, gauge traffic in the area, and add items to the grocery list. Virtual assistants use artificial intelligence to perform searches and functions online using natural language processing. In other words, they virtually “type in” the query or command [...]

If you own a business, you can expect to have a ton on your plate. You must learn a wide range of skills, be adaptable in your approach, be flexible in your planning, and not dismiss the tips of the trade that many successful companies swear by. You may believe your business can succeed without [...]

4 Reasons to Love Short-Form Content Short-form content has become increasingly popular lately. Incorporating it into your website can help you stay current with content trends and better understand the interests of your customers. Here are a few reasons why short-form content is so appealing.  Fast-Paced Lifestyle - No Problem Short-form content meshes well with [...]

Creating a good marketing plan is necessary if you want to experience business success. People need to know about and connect with your product or service, or you’ll be doomed to obscurity. However, creating a solid marketing plan is easier said than done. There are so many factors to consider, but if you check out [...]