If you own a business, you can expect to have a ton on your plate. You must learn a wide range of skills, be adaptable in your approach, be flexible in your planning, and not dismiss the tips of the trade that many successful companies swear by. You may believe your business can succeed without [...]

4 Reasons to Love Short-Form Content Short-form content has become increasingly popular lately. Incorporating it into your website can help you stay current with content trends and better understand the interests of your customers. Here are a few reasons why short-form content is so appealing.  Fast-Paced Lifestyle - No Problem Short-form content meshes well with [...]

Creating a good marketing plan is necessary if you want to experience business success. People need to know about and connect with your product or service, or you’ll be doomed to obscurity. However, creating a solid marketing plan is easier said than done. There are so many factors to consider, but if you check out [...]

If we’ve had issues with quality writing before, it’s certainly increased in the age of artificial intelligence (or AI). Despite every writer's deepest anxieties, it’s safe to say that AI won’t replace writers and other content creators anytime soon. It’s simply not advanced enough, and Google is gradually improving its technology to determine if a [...]

In the age of digital marketing, marketers have started to use a vast array of tools for customer retention, tracking, and engagement. Let's explore one of these tools–the popular QR Code is taking the world by storm. But what is a QR code? One of those tools is the QR Code. "QR" stands for "Quick [...]

There are a thousand digital marketing agencies out there. Some are terrible. Some are run-of-the-mill. Some companies are just one guy who works from home and knows a little about digital marketing. Some are huge corporations that have so many clients that it’s easy to get lost in the shuffle. Only one of these partnerships [...]

Artificial intelligence has been making waves in recent years. The rise in popularity has created some buzz around the topic. There are always going to be those who are apprehensive about new technology and its applications in the real world. However, artificial intelligence (AI) transforms various aspects of digital marketing, including personalization, automation, and predictive [...]

Brand awareness is more than just getting the name of your business out there. It is becoming easily identifiable and recognizable within the industry in which you work. Brand awareness is your company’s key to building up your brand, reputation, and authority within the sphere of the enterprise you seek to dominate. If you are [...]

It seems more and more can be done via our smartphones and mobile devices. As technology spreads further and more people are connected through the internet, the push for websites to optimize their platforms for a wide range of devices is ever-increasing. In the current digital era, optimizing your website for mobile devices is a [...]

PPC advertising can be a great tool for small businesses to increase their online visibility and drive traffic to their website. It can also pose certain challenges that business owners need to be aware of. These challenges may include the complexity of creating and managing PPC campaigns, limited budget and resources, and the need to [...]