02-10-2025
Content Writing vs. Copywriting: What’s the Difference?
A company utilizes two types of writing for its digital marketing strategies: content and copywriting. But what are the differences and similarities, and how can you use both to supercharge your business? We will answer those questions and give tips on using both to your advantage, taking your offers and content to the next level. [...]
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01-10-2025
Sound the Alarm: The Importance of Calls to Action in Marketing
A call-to-action or CTA is the cornerstone of sales, funnels, and marketing. There are many benefits of creating a call-to-action with an ad, and we will go over each of them in this article. You can be sure you will leave money on the table without one, so it is essential to learn the ins [...]
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12-09-2024
Marketing for the 2024 Holiday Season
Although they happen at the same time every year, the holidays sneak up on us anyway. We know how hectic everyone’s schedules are during this time of year, so we are here to offer proven strategies to implement for your marketing campaign this holiday season. Holiday-Themed Promotions Setting up a theme for your promotions this [...]
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11-04-2024
Why You Should Consider Voice Search Optimization in 2024
Virtual assistants have entangled themselves in the everyday aspects of our lives. They look up the weather, gauge traffic in the area, and add items to the grocery list. Virtual assistants use artificial intelligence to perform searches and functions online using natural language processing. In other words, they virtually “type in” the query or command [...]
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10-02-2024
How a Logo Contributes to an Overall Marketing Strategy
If you own a business, you can expect to have a ton on your plate. You must learn a wide range of skills, be adaptable in your approach, be flexible in your planning, and not dismiss the tips of the trade that many successful companies swear by. You may believe your business can succeed without [...]
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09-06-2024
4 Reasons to Love Short-Form Content
4 Reasons to Love Short-Form Content Short-form content has become increasingly popular lately. Incorporating it into your website can help you stay current with content trends and better understand the interests of your customers. Here are a few reasons why short-form content is so appealing.  Fast-Paced Lifestyle - No Problem Short-form content meshes well with [...]
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08-06-2024
5 Steps to Creating an Exceptional Marketing Plan
Creating a good marketing plan is necessary if you want to experience business success. People need to know about and connect with your product or service, or you’ll be doomed to obscurity. However, creating a solid marketing plan is easier said than done. There are so many factors to consider, but if you check out [...]
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07-03-2024
How to Make Creative Content in an AI World
If we’ve had issues with quality writing before, it’s certainly increased in the age of artificial intelligence (or AI). Despite every writer's deepest anxieties, it’s safe to say that AI won’t replace writers and other content creators anytime soon. It’s simply not advanced enough, and Google is gradually improving its technology to determine if a [...]
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06-05-2024
4 Ways a QR Code Can Enhance Your Marketing Strategy
In the age of digital marketing, marketers have started to use a vast array of tools for customer retention, tracking, and engagement. Let's explore one of these tools–the popular QR Code is taking the world by storm. But what is a QR code? One of those tools is the QR Code. "QR" stands for "Quick [...]
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05-01-2024
Picking the Right Digital Advertising Partner
There are a thousand digital marketing agencies out there. Some are terrible. Some are run-of-the-mill. Some companies are just one guy who works from home and knows a little about digital marketing. Some are huge corporations that have so many clients that it’s easy to get lost in the shuffle. Only one of these partnerships [...]
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