Sound the Alarm: The Importance of Calls to Action in Marketing

A call-to-action or CTA is the cornerstone of sales, funnels, and marketing. There are many benefits of creating a call-to-action with an ad, and we will go over each of them in this article. You can be sure you will leave money on the table without one, so it is essential to learn the ins and outs of CTAs. Learn more below. 

Your Sales Funnel Is Compelled to Action

A sales funnel is the process that leads the customer to act on the information given and eventually purchase your product or service. You want to take command of your customer base and leave no room for indecision, or they will likely go elsewhere. A call-to-action provides your sales funnel with a definite path that your customers follow. Buyers are conditioned to follow your guidance and accept authority from you because you know what you are talking about. Take advantage of that, and lead them right to the sale. 

Enhances Other Marketing Strategies

A call-to-action is perfect when used in combination with other modalities and strategies, like newsletters and lead magnets. You can effectively use them to upsell a customer, from a free mini-course to a full-on service or product. You just need to tell the customer where to go and what to do. Otherwise, your offer, whether it is a newsletter, mini-course, or discount upon email list opt-in, is going to fall flat. It must be used in conjunction with these other modalities to boost sales. 

Emphasizes the Power of Ad Copy

Ad copy, especially ad sales copy, is an immensely powerful medium. Copy can be extremely persuasive, and CTA’s are crucial to their success. The CTA can be interspersed throughout the email or webpage, especially at the end, to drive consumer behavior in the way you want. Learning how to write hooks and headlines, as well as structuring the paragraphs appropriately, will take you far. 

Boosts Your Email Subscribers

A good CTA opt-in can be exceptional for your customer base if you want to funnel them into your email list. Your email list is important because you own it. When possible, position your CTA to funnel customers into your email newsletter and grow that list as much as you can using a CTA, and then work to convert those leads into loyal customers.

Tips for a Stellar CTA:

• Do not just put “Subscribe” for your newsletter call-to-action. Instead, get creative and attach your call-to-action to your brand in some other way. For instance, if your brand focuses on holistic healing, your CTA could be a subscribe button on your email list that says “Boost Your Wellness”. That is not only giving direction, it is targeting your customers’ pain points.
• Make sure your CTA is eye-catching so that your audience knows immediately where they are meant to click. 
• The color of the CTA should utilize color psychology and mesh well with the color palette of your logo. As a quick guide, the “cool” colors like blue, purple, and light or forest green calm and soothe the mind. In contrast, yellow, orange, and red energize and activate the psyche. So use the color of your CTA wisely, as it will subtly affect the customer’s mind. 

Are you interested in taking your marketing to the next level? Check out what we have to offer at FusionTech Media. We give you content strategy plans, social media management, and more. Of course, we will also take care of your call-to-action and write blog posts and content. Contact us today for more details to take your business to the next level!