As marketers, staying ahead of industry trends and technological advancements is essential. Failing to do so can put you at a disadvantage against competitors. What trends should you pay attention to? Recently, there have been a lot of changes in the areas of AI and marketing software systems. It is hard to keep track of all the latest enhancements. We’ve broken down 7 of the most pressing changes for you to implement immediately. Read on below to find out more.
More and more users have a distrust of major companies. What can be done to help your prospects develop a strong trust in your company? The answer lies in free content that educates, entertains, and informs readers on how your products or services can help them. It’s common to see companies use social media and email marketing for this purpose. Sharing free tips or a checklist with users who subscribe to your email newsletter, or promoting your company’s YouTube channel, are excellent examples.
Edu-tainment is the way to go.
Many companies are starting to venture outside their designated brand tone and voice. Instead, they are learning to push the boundaries of their creativity, leaning toward heavily entertaining content to keep their audiences engaged. Making people laugh is a surefire way to increase your audience’s likeability, comfort, and trust.
Capturing market share has always been a core business priority, and social media is seriously changing the game. By commenting on your competitor’s posts, you can answer questions that their clients might have and get insights into problems that your competitors can’t or won’t fix. I would not recommend promoting your company under the status because it will most likely get deleted, but I would recommend listening, asking questions, and taking notes. Then address these pain points with your clients.
How can you know how to provide value and solve your user’s problems if you don’t listen to them? Social listening is when you ‘check the signal’ of your buyers. You go on social media and determine what people are talking about, their problems, and ways to fix them by examining their posts, comments, and mentions using keywords. It gives you insight into industry trends, not just from market reports and white papers but from customers themselves. An example is going on SprooutSocial to track various SEO keywords and then look at what users say. If you use social listening, your customers will thank you when you give them a product that addresses their needs.
There’s a vast difference between chasing virality and tapping into significant trends.
Remember when we said entertainment and education are in? Tapping into trends in your industry can help you become relevant to the social media algorithm and extend your reach.
How can you know how to provide value and solve your users’ problems if you don’t listen to them?
It’s impossible, which is why tapping into trends is so important.
Are you curious about having a partner help you with your social media presence? At FusionTech Media, we can help you with all these things. Contact us today for social media management and other amazing services!
Our versatility and depth of knowledge about various Internet Marketing strategies allows FusionTech Media to apply best practices across multiple industries. FusionTech Media combines in-depth marketing research with creativity. We can create professional branding, a visually appealing website and an original web app specifically for your industry needs!
