Within the realm of marketing, the trends, tactics, and processes are constantly changing. It can be difficult to understand what to apply to your business and what you don’t need at all. While we are in the latter part of the year, trends are still evolving and changing daily. In this blog, we’ll give you the lowdown of all the trends you should consider and why.

Plan to Get Social

Many brands use social media to build brand trust, brand recognition and create more visibility online. In today’s world, having a social media presence for your brand or company is vital to success. A significant trend in 2019 has been preparing for future social media campaigns. According to Convince & Convert, over half of marketers admitted they do not have a documented social media strategy. Failing to plan is planning to fail, especially in marketing. Posting social media on the fly can result in an outcome of disengagement. 

Creating a road map to success by planning your social campaigns has never been easier in 2019. With Hootsuite and other mass posting social media platforms, it is easier than ever to get the word out about new products, events, or exciting new partnerships. Tracking campaign performance is important when it comes to social media. Reviewing analytics on Facebook, Instagram or Twitter can make all the difference in what you post. Be sure to keep up to date on what your stats are, so you understand if what you’re posting is captivating the attention of your target audience.

Proving You’re Not a Robot

Today social media is increasingly automated. Being personable on a social media platform can mean all the difference between losing and gaining followers. Have you ever been on Instagram or Facebook and had a friend request from a profile that looked like it had a generic stock photo as a profile picture?

According to Blue Compass, stock photos not only hurt your engagement and brand trust, but they can also hinder your SEO! Blue Compass states “A silent enemy may be lurking within your website, slowly hindering its success while quietly plotting to overthrow the entire value of your online presence. The threat comes from those perfect looking images placed on your homepage and interior pages: the devious stock photos.” This may sound dramatic, but why risk it? Do yourself a favor and the next time you go to a fun event, take a photo and post it on your social media channels instead.

Go Google

Are you currently using Google My Business? According to Moz, Google My Business (GMB) is one of the most powerful ways to improve a business’s local search engine optimization and online visibility. If you’re a local business, claiming your Google My Business profile is one of the first steps you should take to increase your company’s online presence.

Google My Business is not only great for SEO, but it is great for your customers to get to know you. Google My Business offers a variety of features such as What’s New, Events, Offers, Products and more. According to Bright Local,  64% of consumers have used Google My Business listings to find a local business’s address or phone number and 49% of businesses receive more than 1,000 Views on Search per month while using Google My Business.

Staying in Trend

Let’s face it, not all of us are as fashionable as we’d like to think. It’s the same thing with marketing! Sometimes we’re behind the times and have no idea. Don’t feel bad, most of us just need a friend to guide us! It’s the same thing with marketing, sometimes you just need a professional to help you stay cool. The first thing you can do remember that the landscape of digital marketing is an ever-changing thing, and reading blogs like this one can help you understand those changes. The second thing to note is to keep an open mind. The marketing world moves fast and trends can fade quickly.. And if you’re completely stuck, call us, we’re here to help your business success in the digital marketing landscape!

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