During its nine season run, the beloved mockumentary, “The Office,” followed Scranton branch employees of Dunder Mifflin Paper Company. Leading the team was manager Michael Scott, (played by Steve Carell), whose unconventional leadership and immature antics presented some of the funniest moments in television history.

Contrary to popular belief, you can learn a lot from television, and well, you can learn a lot from “The Office.” Here are five Michael Scott quotes that might just teach you a thing or two about marketing.

“There is no such thing as an appropriate joke; that’s why it’s a joke.” (2.02)
Humor can be a great marketing tool when used responsibly. Don’t be afraid to poke a little fun at yourself; relatability is attractive to customers as it humanizes your brand.

“I’m going to make this way harder than it needs to be.” (5.06)
Keep it simple, stupid. Using large blocks of text can deter people from actually reading your content. Instead, utilize bullet points or visuals to tell your story.

“Webster’s Dictionary defines wedding as ‘the fusing of two metals with a hot torch.’” (3.16)
Quality-check your work before sharing with others. Misspellings and incorrect definitions are red flags to potential customers.

“Fax? Why not just send it over by dinosaur?” (5.13)
Technology is your friend. In a world dominated by digital media, you can’t afford to be out-of-touch with what’s trending.

“Would I rather be feared or loved? Easy. Both. I want people to be afraid of how much they love me.” (2.06)
A happy customer is your biggest asset. Show how much you appreciate their business by delivering quality work in a timely manner. That’s what we do at FusionTech Media.