You don’t need to be a rocket scientist to understand the importance of mobile devices in our everyday world. Smart phones have won out as the primary device for transferring information, due to convenience and easy user interface. With more users accessing the digital world on mobile phones than ever before, businesses must transition marketing strategies to a mobile-first focus. The faster that information can be transferred to a prospective customer, the faster the sale can be made!
Progressive Web Apps, also known as PWAs, are the latest web application technology that use modern web capabilities to deliver an app-like experience to users. It is the integration between a website and an app. According to the Google Developers newsletter, a PWA website must be:
Studies have shown that more than 50% of customers will abandon a website if it takes longer then 3 seconds to load. For PWA’s, load times are substantially faster, as it uses what is known as a splash screen. A splash screen is what appears first while the rest of website loads. It’s important to keep up with the latest technology trends in order to stay relevant in your chosen industry.
Benefits of PWA’s:
According to a case study done by Brewer Digital Marketing, after Best Westerns River North Hotel updated their website to a PWA, their revenue increased by a whopping 300%, and 500% increase in room nights. Trivago reported a 97% increase in clicks and a 150% increase in engagement.
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