Starting a business is hard. Running a business is hard. Starting and running a business all on your own isn’t hard–it’s a monumental undertaking.
You’ve already done the hard part by getting your business up and running. Now you have to get your brand out there for others to find. Maybe you want to take on the advertising by yourself or maybe you want to hire in-house advertising. If that is the case, focusing solely on the aspects of your business that you need your full attention on will become impossible to keep up with. Hiring outside expertise will go a long way in letting you grow your business without shifting the focus of your business.
Search Engine Optimization, or SEO, is a term often thrown around by business experts when strategizing digital marketing campaigns. SEO is the search engine ranking of a website in a search query. We’ve all typed something into Google to search for an answer to something, only paying attention to the first couple of results. This is a natural inclination as no one wants to wade through the thousands of search results to find what they’re looking for.
Your strategy should be ranking your website on the first page of Google or other search engines. This is where that outside help will come in. Digital marketing experts know the ins and outs of SEO, and with standards changing frequently, hiring that extra help will be essential. They will not only know what to post, but with rigorous keyword research, they will also know when to post and how effective it’s going to be.
SEO takes time and a lot of effort for the effects to take place. You’re going to be busy expanding and growing your company, so hiring that outside help that can keep up with the ever-changing algorithms is beneficial in more ways than one.
Your social media presence will be the window into the world of your company. This is your chance to interact with your customer base online and generate new leads through sharing. You may be tech-savvy and feel as though you don’t need help posting to your company’s social media page. But to stay relevant, you will need to post consistently and with purpose. You want your message to have meaning and be eye-catching so your customers don’t scroll past your page.
Social media will have a different strategy than, say, email marketing. This is why you will want the experts to take part in these digital marketing efforts.
Metrics are the measure by which you determine the success of a digital marketing campaign. It’s not enough just to get your name out there while campaigning, you will also want to track who is viewing you, where they are, how long they viewed you, and how effective it was. Different digital tools are going to have different metrics. This is what gives digital marketing the edge. By keeping track of views, shares, and clicks, you now have an understanding of how well your campaign is going and where you need to focus your efforts.
Metrics aren’t limited to ad campaigns. There are also ways of tracking and measuring the success of your website. You can also track how well your email marketing is reaching its audience. You don’t need to familiarize yourself with all of the jargon and acronyms for the different units of measurement. That is what the experts are for.
Your logo, your company colors, the fonts you use, and the style, are all elements of your brand. Consistent branding not only looks professional, but it helps potential customers recognize your business. Digital marketing companies can help with unifying your brand across all digital platforms. By having a consistent style, customers and potential leads will be able to easily identify your company and what it does.
Content is queen–no, king. Content is king. At least that’s what the experts say. Valuable and relevant content will enhance your digital presence. The more content you produce, the more your company is out there for everyone to see. When a user performs a search query about a specific topic that you happen to be in the business of, this will show them any content you have published. If that user finds content from your company everywhere they look, that user is more likely to trust your brand, since to them, you’re the expert.
For a more in-depth look at bringing in outside help with digital marketing, check out our previous post about picking the right advertising partner.