Even before Facebook exploded back in the early 2000s, the concept of social media was already out there and changing the way people communicate and interact with one another. From the most obscure MySpace page to the first-ever Youtube account, social media has evolved exponentially with us as a society. It only makes sense that the next step for using social media would be a venue for businesses to get their message across and develop brand awareness.
Though social media plays an integral role in our everyday lives, choosing which platform to use for your business can be nerve-wracking. The platforms you select for your business will be heavily determined by who you want to engage with your company and how you are going to engage with them. After all, you don’t want a YouTube account for business if your scope primarily focuses on written content. This article can help by breaking down the different platforms and how their use can positively impact your business.
Facebook is without a doubt the largest and most popular social media platform in the world. If your business isn’t using the platform, you are missing out on a huge audience and a vast reach. Meta Business Suite, formerly Facebook Business Suite, is the business aspect of the social media platform and provides services for small businesses, such as multi-platform cross-posting, paid ads, ad tracking, page insights, and much more.
By signing up for a Meta Business Suite account instead of a regular profile, you will have access to metrics and web tools to help advertise your business on the platform and get people to interact with your company. It is the building block of social media and should be your first go-to when setting up your social media. If you don’t signup for any other platform, this is the platform you should utilize no matter what.
LinkedIn is a social media platform for working professionals. Not only can you set up a personal business profile for yourself, but you can also sign up for a business account for your company. Having social media accounts for LinkedIn as a business owner puts a professional profile together for your customer base. Much like Facebook, you can share posts and videos and set up ads for other members of the platform. You can also include any employees and their professional profiles. And LinkedIn can let you create job postings and allow professionals to apply directly on the platform. LinkedIn provides networking online and on a global scale, and you want your company to be involved in this approach.
A business Instagram account is where your focus should be on your visual efforts to represent your company. The primary focus is pictures and videos, so your content should reflect the observable aspects of your company. Instagram also allows you to set up a shop and sell products on its platform without having to worry about linking out and losing business. Even if your business is not the type to have visual characteristics, connecting to a broader audience is possible. This is your chance to represent your company and build trust with your brand. An insight into your company and the employees behind it will go a long way in personalizing your brand and creating a sense of community around your business.
Normally, when you think of social media platforms for businesses, you don’t usually think of Twitter. Especially since Twitter has very set standards, such as a limited character count, and it is primarily used to share news and spot trends. However, having a social media presence on Twitter can be beneficial, as any news you want to share and any links to your web-based content can be accessed through your Twitter account. Twitter for business will also have a lot of tools to track the engagement of your audience and create more brand awareness.
Youtube is a social media platform that much like Instagram is a visual medium. Depending on your type of business, YouTube is a vital resource for creating video content to share with your customers. This is a great place to show off products, explain in-depth information about your services, and is a way to catch the attention of your audience. YouTube is another social media giant that has been around even longer than Facebook. The platform is always up to date with social trends and media player advancements. Building a social presence on YouTube will only help spread your message to a more expansive audience.
If social media isn’t your strong suit, consider bringing in outside help to assist in setting up strategies and tracking media campaigns. If you’re not sure where to start, Fusion Tech Media is a digital marketing company that has the expertise and experience to help grow your business’s online presence. Check out our article on how to partner with digital marketing companies, or contact us today to navigate the murky waters of social media.